A social enterprise, as well as a “regular enterprise” needs to find a way to communicate its aims and objectives so that stakeholders and clients are aware of what is the reason behind an action. In a social enterprise the “reason why” is essential to make the communication work and to make it transparent. Indeed, when it comes to the social impact that a social enterprise aims to reach must be clear and fully understandable by the interested target. The aim of this module is students to learn how to identify the key stakeholders of the social enterprise and define the targets of communication. They will also learn how to make a pitch and how to organize it first using different techniques; how to create a good story to express the vision and the mission of the SE and how to promote the SE in the local community to make it more resilient and rooted.
