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Macro-Environment / PESTEL

The macro-environment is the big picture forces that can impact the smaller, micro-environment of your social enterprise. It includes things like politics, economics, society, technology, the environment, and laws. Understanding these factors can help you be prepared for changes and make smart decisions for your social enterprise. In this section, you’ll need to think about how each of these macro-environmental factors might affect your social enterprise, positively or negatively, and how you can respond to them. By considering the bigger picture, you can make strategic choices that will set your social enterprise up for success.

Use the following questions to help you analyze the macro-environment and develop a strategic plan:

  • What are the current political conditions in the country/region where you are operating? How might these conditions impact your social enterprise?
  • How is the economy doing in your area? How might this affect your business and the people you serve?
  • What are the social trends and values in your community? How can you align your social enterprise with these values?
  • What technological advances are happening in your field of activity? How can you use these technologies to improve your social enterprise?
  • What are the environmental or climate challenges? How can your social enterprise contribute to environmental sustainability?
  • What legal regulations do you need to follow to operate your social enterprise? How can you ensure that you are in compliance with these regulations?

Guidance

In this section, we will focus on how political factors such as local, national elections and government approaches on various issues such as environmental protection and customer protection may impact your social enterprise. To learn more about how these and other macro-environmental factors may affect your social enterprise, please visit the submodule 5.1 “Macro-Environment for SEs”.

Guidance

The macro-environment, including economic conditions, can have a significant impact on your social enterprise. It’s important to consider factors such as the overall state of the economy, consumer income levels, and other economic indicators that may affect your business and the population you serve. For more information on how the economy may impact your social enterprise, please check out submodule 5.1 “Macro-Environment for Social Enterprises”.

Guidance

What are the social and cultural factors in your community that might affect your social enterprise? In this section, consider factors such as population growth, demographics, lifestyle, social norms and taboos, etc. Go to submodule 5.1 “Macro-Environment for SEs” to learn more about possible social and cultural factors that might impact your social enterprise.

Guidance

In this section, consider examples such as new technologies in production, research or opportunities in technological hubs. Learn more about technological factors that may impact your social enterprise by visiting submodule 5.1 “Macro-Environment for SEs”.

Guidance

What environmental factors might affect your social enterprise? Examples include natural disasters, changes in weather patterns, and air and water quality. Go to submodule 5.1 “Macro-Environment for SEs” to learn more about the potential impact of environmental factors on your social enterprise.

Guidance

What legal regulations and laws do you need to comply with in order to operate your social enterprise? Examples might include employment laws, anti-discrimination laws, copyrights, health and safety regulations, etc. For more information on legal factors that could impact your social enterprise, refer to submodule 5.1 “Macro-Environment for SEs”.

Describe the current political conditions in the country or region where you are operating and how they might impact your social enterprise.

Describe the current economic conditions in your area and how they might affect your business and the people you serve.

Describe the social trends and values in your community and how you can align your social enterprise with these values.

Describe the technological advances happening in your industry and how you can use these technologies to improve your social enterprise.

Describe the current environmental conditions in your area and how your social enterprise can contribute to environmental sustainability.

Describe the legal regulations you need to follow to operate your social enterprise and how you can ensure compliance.

Now think how you can benefit from or deal with the above factors. Choose two factors, one with positive and one with negative impact and think how you could handle or benefit from it

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