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Channels

In the Channels section, you’ll talk about how you’ll connect with the people and groups that are important to your social enterprise (beneficiaries, customers, stakeholders). This could be through online platforms, social media, events in the community, or working with other organizations. Think about the best ways to reach your beneficiaries and customers, and consider different options for getting in touch with them.

Use the following questions to guide your communication and channel development strategy for your social enterprise:

  • How will we reach and engage with our customers?
  • How will we make sure our customers are aware of our offerings?
  • How will we make sure our beneficiaries are aware of our programs and services? 
  • How will we stay connected and build relationships with our customers?
  • What channels will we use to deliver social programs and reach our beneficiaries, customers and stakeholders?

To help you design your own communication and message delivery plan, please select from the following check list and explain your plan in the field below:

Guidance

When filling in this field, be sure to consider the following:

  • For each channel you select, explain how it will help you reach your target audience and achieve your goals.
  • Provide examples and details.

Want to learn more?

Check out the submodules below to know more about this topic!

7.2 Pitch Writing & Making

7.3 How do I tell a good story?

7.4 How do we promote a SE in the local community?

Please provide more details in the field below on how you plan to utilize each of the selected channels in your strategy:

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